When Smaaash, a leading VR entertainment center, approached us during their launch, they needed a campaign that would highlight the superiority of their VR experience over at-home setups. Through the concept of “Beyond the Living Room,” we crafted four innovative scenarios that contrasted the frustrations of home VR with Smaaash’s seamless and immersive gaming environment. From scouting locations to casting actors, we meticulously planned every detail, collaborating with 8ies Studios to bring the vision to life across Jeddah and Riyadh. The result was a dynamic campaign that established Smaaash as the go-to destination for both physical and VR gaming, setting it apart in a competitive market.