With Vogue Arabia x Dolce & Gabbana’s Alta-Moda collection set against the backdrop of Al-Ula’s historic fashion week, we faced the challenge of authentically capturing the city’s cultural richness despite limited data and research. To overcome this, we immersed ourselves in Al-Ula, scouting its most captivating locations to find the perfect settings. Prioritizing secrecy and precision, we meticulously planned and executed an early morning shoot, ensuring each frame reflected the elegance of the collection and the spirit of Al-Ula. Through our adaptive approach and close collaboration, we seamlessly fused the Alta-Moda collection with Al-Ula’s cultural heritage, creating visuals that honored this landmark moment in Saudi fashion.