PROJECT FOCUS
GOVERNMENTAL, DEVELOPMENT AND CONSTRUCTION

MASAR

In the spiritual heart of Saudi Arabia, a modern hospitality experience inspires every journey.

ART DIRECTION
SOCIAL MEDIA
BRANDING / LOGO UPLIFTING
PHOTOGRAPHY/VIDEOGRAPHY
VISUAL COMMUNICATION GUIDELINES

Inspired by global standards and by the culture of Makkah, we represent Masar Umm Alqura - a prominent development project. Our collaboration together aimed to design visuals that demonstrated Masar's core values: inclusiveness, excellence, authenticity, and balance to ensure its reflection to investors and visitors.

How to effectively envision the project while it was still in the planning stage was a challenge to us. As creatives in Nawawi Studios, we had to find innovative ways to bring the vision of Masar to life and convey its potential impact.

CHALLENGE

APPROACH

To address this challenge, we created a unique set direction that enabled us to showcase and highlight the diverse aspects of Makkah's environment. By carefully curating the visuals, we were able to capture the essence of the project and create a visual representation that resonated with the target audience.

Through our approach, we aimed to infuse the designs with the cultural richness and heritage of Makkah, ensuring that they accurately reflected the local essence. Our team at Nawawi, meticulously curated different sets, selected and captured photographs that showcased the cultural diversity and uniquely different aspects of Makkah. We were able to successfully bring the project's essential ideals to life and create an eye-catching visual depiction of what Masar intends to accomplish by merging these components into our designs.

Nawawi Studio.

VISUALIZING
VISIONS INTO
REALITIES

/VISUAL IDENTITY & ART DIRECTION

In order to ensure that the designs truly captured the spirit of the region, we used a methodology that infused them with the cultural diversity and tradition of Makkah. In order to exhibit Makkah's cultural richness and distinctive features, our team at Nawawi painstakingly assembled several setups, picked out photos, and took them. By incorporating these elements into our designs, we were able to successfully realize the project's fundamental principles and produce an arresting visual representation of what Masar seeks to achieve.