PROJECT FOCUS
SPECIALTY COFFEE & ROASTERY

BREW 92

BREW 92

Saudi-based speciality cafe and roastery that was founded in 2016 by a team of passionate coffee experts.

STRATEGY
ART DIRECTION
VISUAL IDENTITY
SPONSOR COVERAGE
MARKETING CONSULTATION
PHOTOGRAPHY/VIDEOGRAPHY
SOCIAL MEDIA CONTENT PLANS

CHALLENGE

We were approached by Brew 92 with a challenge. They had been in operation for a year and had achieved a solid reputation, but they came upon the realization that they did not like their visual representation; therefore, they approached us to elevate their game. They desired to expand their reach to a larger target audience around Jeddah and the region and their primary aim was to enhance their social media presence to establish a unique identity in the highly competitive coffee industry.

APPROACH

At Nawawi agency, we worked closely with Brew 92 to help them establish a strong brand strategy. Our approach began by delving into their core values and unique selling propositions, which allowed Brew 92 to gain a better understanding of themselves, their tone, and their place within their industry archetype. We identified them as being innovative in their approach to new drink creations and categorized them as an "Explorer".

To help Brew 92 stand out in the highly competitive coffee industry, we worked on developing a visual identity for them across social media platforms, ensuring that potential customers could easily recognize and engage with them. With this in mind, we highlighted the qualities that make them unique through messaging that emphasizes their team of creative and passionate coffee makers. (international baristas) We emphasized that their team comprises talented coffee experts, artistic roasters, and passionate baristas who prioritize quality over quantity. Overall, our current collaboration with Brew 92 helped to establish their unique identity, effectively communicated through various marketing channels and allowed them to stand out among their competition.

Nawawi Studio.

/TESTIMONIALS

“We greatly appreciate your consistent delivery, which we absolutely adore! It comes as no surprise, considering you are the finest agency worldwide!”

— Abdulaziz Almusbahi, Founder of Brew 92

BRAND STRATEGY

Nawawi successfully helped Brew 92 overcome this challenge. We devised a comprehensive strategy to amplify their social media presence and create captivating visuals, enabling them to stand out in their industry. Our approach helped them gain recognition across multiple platforms, while simultaneously building a strong brand identity. As a result, Brew 92 was able to reach a wider audience and cement their position as a leading specialty café and roastery in Jeddah, Makkah and Riyadh

Nawawi Studio.

TAILORING OUR
CREATIVE SOLUTIONS

/ VISUAL COMMUNICATION & ART DIRECTION

Nawawi successfully helped Brew 92 overcome this challenge. We devised a comprehensive strategy to amplify their social media presence and create captivating visuals, enabling them to stand out in their industry. Our approach helped them gain recognition across multiple platforms, while simultaneously building a strong brand identity. As a result, Brew 92 was able to reach a wider audience and cement their position as a leading specialty café and roastery in Jeddah, Makkah and Riyadh